Cross-Channel Strategy
The right mix across Google, Meta, LinkedIn, TikTok, YouTube and programmatic.
Digital Marketing
Paid Ad Campaigns (PPC)
Paid media planned across channels, built around creative that earns the click, and measured with tracking that survives cookie loss.
Built for your business
Paid Media That Pays for Itself
From small-budget tests to enterprise spend — we run paid programs that drive qualified pipeline at predictable economics.
Conversion-First Creative
Hooks, scripts, statics and video that win the auction and the click.
Audience & Bid Engineering
Tested audiences, exclusions and bid strategies tuned weekly.
Landing Page Optimisation
Match-message landing pages and A/B testing for higher conversion rates.
Server-Side Tracking
GA4, server-side GTM and CAPI — clean data despite cookie loss and iOS changes.
ROI Reporting
Pipeline, CAC, ROAS and incrementality reporting rather than vanity metrics.
What we deliver
Paid Ad Services We Offer
Start with the capabilities you need today. We define the scope, integrations, and acceptance criteria together before delivery begins.
Google Ads (Search & Performance Max)
High-intent search, P-Max, and shopping campaigns optimized for ROAS.
Meta Ads (Facebook & Instagram)
Prospecting and retargeting on Meta with tested creative and CAPI tracking.
LinkedIn Ads
B2B campaigns targeting account lists, job titles, and intent signals.
TikTok Ads
Native, short-form video ads built for TikTok-first conversion.
YouTube Ads
In-stream, shorts, and demand-gen video campaigns for awareness and conversion.
Display & Programmatic
Display, native, and CTV via DV360 and programmatic DSPs.
Retargeting & Audience Building
CRM, pixel, and lookalike audiences across networks for full-funnel retargeting.
Landing Page & CRO
High-converting landing pages and A/B testing for paid traffic.
Conversion Tracking Setup
GA4, GTM, server-side tracking, Meta CAPI, and offline conversion uploads.
Ad Creative Production
Static, motion, and video ad creative built for each channel and tested at scale.
eCommerce PPC
Shopping feeds, P-Max, Meta DPA, and Klaviyo flows tuned for ROAS.
Paid Media Reporting
Looker Studio dashboards with spend, CAC, ROAS, pipeline, and incrementality.
From brief to delivery
A clear path from the first conversation.
A practical process with agreed milestones, regular reviews, and a handover your team can use.
- 01 /
Audit & Strategy
Account audit, channel selection, creative angles, and budget plan.
- 02 /
Build & Launch
Tracking, audiences, creative, landers, and campaign architecture.
- 03 /
Optimize
Daily/weekly bid, audience, and creative iteration based on data.
- 04 /
Scale
Expand winning channels, segments, and geos while protecting CAC.
Tools of the trade
The right technology for the work.
We choose tools around your existing systems, requirements, and long-term maintenance needs. The final stack follows the project.
- Google Ads
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads Manager
- YouTube Ads
- Microsoft Ads
- Reddit Ads
- Pinterest Ads
- DV360
- Google Tag Manager
- Google Analytics 4
- Looker Studio
- Hotjar
- Unbounce
- Canva
- Klaviyo
Before we begin
Your questions, answered.
What to know about paid ad campaigns (ppc), from project scope to ongoing support.
01What is PPC?
Pay-per-click advertising means you pay only when someone clicks your ad — across search, social, and display. It buys instant visibility and qualified traffic.
02Which platforms should I advertise on?
It depends on your audience. B2C usually leans Google + Meta + TikTok. B2B leans Google + LinkedIn + select Meta. We recommend the mix in our audit.
03How much should I spend on PPC?
Enough to gather statistically meaningful data on each channel — typically $3–10K/month per channel to start. We help right-size budget to goals.
04Do you produce ad creative?
Yes. Our team produces statics, motion, and video creative tailored per channel and tested in disciplined creative cycles.
05How do you handle iOS 14+ tracking issues?
We deploy server-side tracking (GTM Server, Meta CAPI, GA4 server-side) and offline conversion uploads to keep data quality high.
06How soon will I see results?
Search ads can drive conversions in days. Social usually takes 2–4 weeks of testing before settling into scaled, profitable campaigns.
07How do you report on performance?
Weekly summaries plus a live Looker Studio dashboard tracking spend, CAC, ROAS, pipeline, and revenue.
Keep exploring
The next pieces of your project.
Connected services, delivered by the same team.
A conversation is a good start
Let's talk about paid ad campaigns (ppc).
Tell us what you want to build or improve. We will help clarify the scope, the approach, and the next step.