Meta Ads (Facebook & Instagram)
Generate demand on Facebook and Instagram with creative testing, sharp audiences and lead funnels that feed your CRM.
✓ Scalable lead generation beyond people already searching
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Google Ads
Google Ads Management That Lowers Your Cost Per Lead
Search, Performance Max and remarketing campaigns built on tight keyword control, message-matched landing pages and honest conversion tracking.
The problem
Does This Sound Familiar?
- Budget disappears into broad keywords and irrelevant search terms
- Clicks arrive but the landing page loses them before they enquire
- Conversion tracking is missing or wrong, so the account optimises toward noise
- Cost per lead keeps creeping up and nobody can explain why
Our approach
How We Deliver Google Ads Differently
We manage Google Ads with the discipline of a trading desk: exact-intent keyword structures, negative keyword hygiene, ad copy tested against real search terms, landing pages built for the query, and conversion tracking that reports leads — not button clicks. Every rupee is traceable to an outcome.
What's included
Deliverables You Can Hold Us To
Account & campaign structure
Clean rebuild or restructure around buying intent and match-type control.
Keyword & competitor research
Search terms your buyers use, and the gaps competitors leave open.
Ad copy & extensions
Message-tested ads with sitelinks, callouts and call assets.
Landing page optimisation
Pages matched to the ad promise, built to convert.
Conversion tracking setup
Accurate lead tracking wired to GA4 and your CRM.
Bid & budget management
Continuous search-term audits, negatives, bid strategy tuning and budget shifts.
Business outcomes
What This Means for Your Business
Faster results
Qualified enquiries can start within days of launch.
Intent you can bank on
You pay to appear exactly when someone searches for your service.
Falling CPL
Systematic testing pushes cost per lead down over time.
Clear attribution
Every lead is traced to its campaign, ad group and keyword.
Process
How the Engagement Runs
- 1
Audit
Existing account, tracking accuracy, wasted spend and quick wins.
- 2
Strategy
Campaign structure, keyword plan, budget and CPL targets.
- 3
Build
Campaigns, ads, extensions, landing pages and tracking.
- 4
Optimise
Search-term reviews, negatives, bids, ad tests — weekly.
- 5
Scale
Expand what is profitable; kill what is not; report monthly.
Tools & platforms we work with:
Google AdsGoogle Ads EditorGA4Google Tag ManagerLooker StudioCallRail-style call trackingIndustries
Google Ads for Your Industry
See how this service fits the industries where we work most.
FAQs
Google Ads — Common Questions
What budget do I need for Google Ads?
Enough to buy meaningful data in your market — that depends on your city, industry and average cost per click. In the consultation we look up real CPC ranges for your keywords and calculate what monthly spend a sensible lead target implies, before you commit anything.
Why is my current cost per lead so high?
The usual culprits: broad match keywords without negatives, ads sending traffic to a generic homepage, slow landing pages, and conversion tracking that counts the wrong things. An account audit typically finds most of the waste within the first review.
Do you work on a percentage of ad spend?
We price management on scope of work, not as an incentive to inflate your budget. Ad spend goes directly from your account to Google — you keep full ownership and visibility of the account at all times.
Google Ads or SEO — which should I choose?
They answer different problems: Google Ads buys immediate visibility, SEO builds durable, lower-cost visibility over time. Most businesses that depend on inbound leads eventually run both — ads for volume today, SEO to bring acquisition costs down tomorrow.
Related services
Often Combined With
Lead Generation Services
Complete lead-generation engines: offers, ads, landing pages, forms and CRM flow engineered as one accountable system.
✓ A measured pipeline of sales-ready enquiries, not raw contacts
Explore Lead Generation →
SEO Services
Increase organic visibility and generate qualified search traffic with technical SEO, content and authority building.
✓ A compounding source of qualified leads that you own
Explore SEO →
Ready to Grow Your Business?
Tell us about your goals. You will get a practical, prioritised plan — free, and yours to keep either way.